In our continued partnership with Nielsen, Beaman Inc. was called upon to develop and execute a far-reaching media relations campaign for “Young, Connected and Black: African-American Millennials are Driving Social Change and Leading Digital Advancement,” an annual installment of reports facilitated by Nielsen and branded The Diverse Intelligence Series.

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The Diverse Intelligence Series, one of the industry’s most comprehensive third-party research reports on how to better understand ethnic consumers, positions Nielsen and its executives as authorities multicultural consumers. “Young, Connected and Black: African-American Millennials are Driving Social Change and Leading Digital Advancement,” was heavily focused on Black millennial consumers. It was our job to ensure that a variety of top media outlets were engaged to champion the report and its findings. Nielsen data, quotes and/or interviews were featured in articles from USA Today, The Root, ESSENCE, Ebony, Ad Age, Fortune, Yahoo!, MTV.com, DiversityInc., and Black Enterprise, to name a few.

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The push was a colossal success, bolstering 110 media placements, more than 181 million impressions, creating a new milestone for media coverage supporting a Diverse Intelligence Series report since the platform’s launch in 2011.

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At Beaman Inc., the strength of partnership leads to great results. Come experience the difference where respect for audiences yields great returns.